About Caveman Reviews

Hello, I’m Carl Jones, the Chief Caveman Reviewer behind Caveman Reviews. I live in Cheltenham, and I started this blog in 2017 because I wanted somewhere to share honest, no-nonsense opinions on the places I visit and the things I buy, written the way I would tell a friend about them over a coffee.

Who is the Caveman?

I spent 19 years as a frontline police detective, which taught me to look closely, ask awkward questions and judge things on the evidence in front of me rather than the sales pitch. I hold a National Bravery Award, and these days I work as a keynote speaker and trainer on stress, burnout and resilience, I am the author of The Caveman Principles, and I present a Saturday breakfast show on Cotswolds Radio.

The Caveman name comes from my belief that we are all still running on the same brain as our ancestors, so I review things the way a caveman would: does it do the job, is it worth the effort, and would I go back for more?

What I review

You will find reviews of hotels and travel from around the world, local restaurants, takeaways and businesses in and around Cheltenham, technology and apps, cars and motorcycle kit, and products for the home and garden. Every review is based on my own experience of actually using, eating, driving or staying in whatever I am writing about.

How I review

I say what I think, the good and the bad. Some reviews include affiliate or referral links, and occasionally a business invites me to try something, and when that happens I will always make it clear in the review. It never changes my opinion, because a review is only useful if you can trust it.

Get in touch

If you run a business and would like me to take a look at what you do, have a look at the Get a Review page, or send me a message through the Contact page. You can find more about my speaking and training work at carljones.org.

Same brain as caveman. Better coffee.